Give every broker their day back, and make every call count.
What we've seen
An industry that still runs on phones, spreadsheets and memory.
We've worked these floors. The people are great. The workflow is decades old. Brokers spend most of the day on everything around the load, and the least of it on the carriers and shippers who move the freight.
Nobody's doing anything wrong. That's just the job, as the industry built it. We think it's time to build it again.
A Tuesday on a brokerage floor
Before foly- 7:12 AMA tender from a top shipper sits in the inbox. The window closes at nine.
- 8:40 AMForty dials to cover one load out of Joliet.
- 10:05 AMCheck calls on twelve loads. All twelve were on time.
- 12:20 PMThe carrier line rings out. Everyone's at lunch.
- 2:30 PMA new broker drops the rate the second a shipper says they have a broker.
- 4:45 PMThe manager hears one call this week. It's the wrong one.
- 6:10 PMThree PODs still missing. The invoices wait another day.
Why we're different
Most freight tech solves one job, slowly.
We've bought the tools. We know where they stop. So we built the thing we wanted on our own floor.
Most freight tech
foly
Built for enterprise accounts
Built for the brokerage floor, from 10 people to 150
Weeks of implementation and onboarding
Live in a week. One read-only connection to start
One job: just booking, or just track-and-trace
Every job: bidding, booking, tracking and the paperwork
Bots that sound like bots
Coworkers tested on your own calls before they take a real one
Sits next to your workflow
Works inside your TMS, Salesforce and phones
Takes work off the rep, then stops
Takes the work, then coaches every call the rep makes
The compound effect
Time back is half of it. Better calls are the other half.
Taking work off a broker's plate gives them more calls. Coaching every one of those calls makes each one better. Do both and they compound: more calls, each one better than the last, and every outcome teaching the next.
Coworkers
Time back
Bids, coverage, check calls and PODs, done.
Desk
Better calls
Every carrier and shipper call, coached.
Your floor
More freight
Better every quarter, not just this one.
Freight won per broker. Illustrative.
What we say on the floor
Do the work.
Coach the call.
What we value
Six things we won't trade.
01
Operators first
We run brokerages. Everything we build runs on a real floor before it runs on yours.
02
Do the work, don't add to it
If your team has to operate it, we're not done. Nothing to learn, nothing to babysit.
03
Both sides of the desk
A load needs a carrier and a shipper. We work and coach both, because one without the other doesn't move freight.
04
People keep the relationships
Freight is a relationship business. We take everything around the call so brokers can build them.
05
Prove it on the load
Nothing is booked until your TMS shows it. A receipt for everything. Trust is earned in the finished work.
06
Days, not quarters
No migrations and no months of onboarding. If it needs a project plan, we did it wrong.
Where we're taking freight
The brokerage of the next decade looks different.
Every tender bid while the window's open. Every load covered and proven on the record. Every check call made only when it matters. Every broker coached on every call, and spending the day on the relationships that move freight.
We're building it one floor at a time. Ours was first.
251
Loads in motion
Load 48213
BookedJoliet → Columbus · Bluegill Carriers · $1,550
Read back from your TMS. Receipt on the load.
Every working hour on
relationships and revenue.
Free sign-up. No sales call. Nothing written to your CRM.
Your brokers sell. foly works every load, so every working hour goes to relationships and revenue. Inside the TMS, Salesforce and phones you already run.
Get your work map